Duren is a Japanese brand. The concept is “Discreet charms from inside/inside”.

Producer Masaki Matsukawa

Born in Kyoto in 1977

After a career as a show model in 2001, he studied Tsuyoshi Okada.

Opened his own select shop “FR-T”. After that, established “Ben Westwood” with the eldest son of Vivienne Westwood.

2010 Select shop “ALLE AREA” opened.

2014 announced jeans made of 100% Japanese paper. It is taken up in domestic and foreign media.


Fall-Winter season debut in 2013

2016 Spring / Summer season Entering the US and European markets

Designer Kohei Okamoto

Born in Kyoto in 1977

After graduating from Osaka mode school, studied under Ms. Keiko Chihara Bag designer.

Independence in 2005. Original brand “KOHEI OKAMOTO” was launched.

First show held in 2008 Roland-Garros-French Open.

Participated in the 2009 Ethical Fashion Show in Paris. In the same year, launched the “Tenor Ju Bai Kohei Okamoto” series using patented technology “sewable wood”.

Collaboration with a long-established brewery “Kinshi Masamune” in 2010. Nominated for “Good Design Award 2010”.

Began the original brand “DUREN” with Masaki Matsukawa in 2013.


Italy International A Dash Design Award 2016

Fashion Travel Division Bronze Award

Japan Good Design Award 2016

Germany iF design award 2017